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Alive & Thrive (A&T) Request for Proposals (RFP)

Request for Proposals (RFP)

Issued on:  April 28, 2019

For:      Develop appropriate nutrition-sensitive agriculture social and behavior change communication materials for use by Development Agents, based on targeted assessments in Amhara and SNNP Regions.

Anticipated Period of Performance:   June 01, 2019 – October 31, 2019

Proposal Submission Date:     May 14, 2019


Alive & Thrive (A&T) is a global nutrition initiative to save lives, prevent illness, and ensure healthy growth and development through improved child and maternal nutrition specific maternal nutrition, breastfeeding, and complementary feeding practices. Currently, A&T is leveraging its robust network and knowledge base to strengthen systems and build capacity in these and other countries across Africa and Asia, and disseminate innovations, tools, and lessons worldwide. A&T is managed by FHI 360 with funding from the Bill & Melinda Gates Foundation and other donors.

Alive & Thrive Ethiopia 3.0: Accelerating improvements in Maternal, Infant and Young Child Nutrition (MIYCN) is a 5-year initiative that seeks to support the Government of Ethiopia (GOE) in achieving the targets and objectives of its National Nutrition Program (NNP) II and National Nutrition Sensitive Agriculture Strategy (NNSAS). The project also strives to achieve the objectives of the Bill and Melinda Gates Foundation’s Ethiopia Integrated Health Plan (EIHP). It aims to provide greater analytical, technical, and systems-building support for the implementation of the GOE’s nutrition plans.  A&T expects to strengthen federal, regional, and ultimately kebele-level capacities in the agriculture and health sectors to deliver effective comprehensive, high quality, and geographically-tailored nutrition-sensitive agriculture (NSA) and nutrition-specific programs and policies to improve NSA and MIYCN outcomes through existing government structures and systems.

Linked to the second project outcome (sustained capacities) and third project outcome (tools disseminated), A&T wishes to support a firm, organization or consultant team to develop appropriate Social and Behavioral Change Communication (SBCC) materials for use by Agricultural Development Agents (DAs) to complement the ‘National Nutrition-Sensitive Agriculture Training Manual for Agricultural Development Agents’ being finalized by the Ministry of Agriculture. To develop appropriate and effective SBCC materials, A&T will support a firm, organization or consultant team to conduct targeted assessments and thoroughly understand the interactions between smallholder farmers and DAs in implementing nutrition-sensitive agriculture interventions, and in promoting nutrition-sensitive practices by DAs among farmers and their households.

The overall purpose of the below Statement of Work (SOW) is to promote the concept of nutrition-sensitive agriculture, and contribute at scale to positive change in nutrition-sensitive agricultural practices.


The objective of this SOW is to develop evidence-based, easy-to-use and participatory SBCC materials for use by Development Agents (DAs), and for wider dissemination in the agriculture extension system to improve smallholder farmer practices in nutrition-sensitive agriculture. 

The following intermediate outcomes support the above objective:

•           Assess the community system of contact points between DAs and farmers.

•           Recommend best approaches for nutrition-sensitive agriculture intervention and SBCC materials.

•           Develop four (4) print SBCC materials, two (2) types per each region, on nutrition-sensitive agriculture based on the assessment recommendations.

Scope of the Work (SOW)

A.        Geographical locations and target audience

The assessment will be implemented in Amhara and SNNP regions, at minimum in four (4) kebeles in two (2) woredas from each region (Womberma and Seqota Zuria woredas in Amhara, and Dilla Zuria and Gimbo woredas in SNNPR). The primary and secondary audiences are farmers (both women and men farmers) and DAs, respectively.

B.        Key considerations

The assessment will be a series of qualitative studies. Each approach covers, but are not limited to, the listed intended considerations -

1.         Assessment

The study shall:

•           Identify the key contact points between DAs, farmers (both women and men), and farmer social networks

•           Identify facilitating factors and potential approaches for nutrition-sensitive agriculture interventions

•           Document the active and/or available communication channels

•           Identify and recommend different types of SBCC materials per primary and secondary target groups, both women and men, to complement the national nutrition-sensitive agriculture DA training manual

2.         SBCC materials development

•           The firm, organization or consultant team shall develop creative briefs for four (4) print SBCC materials, two (2) types per each region, on nutrition-sensitive agriculture based on the assessment results.

•           Each material shall apply adult learning principles, sensitive to any gender differences

•           Each material shall have easy-to-use design, and be highly illustrative

•           Each material shall complement the national nutrition-sensitive agriculture DA training manual

C.        Tasks

The assessment activities shall be carried out concurrently in both regions, accomplished through gender-disaggregated focus group discussions (FGDs) and key informant interviews (KIIs), at minimum. Bidders are encouraged to propose additional tools and methods appropriate to the assessment objectives. The following are anticipated tasks:

-           Develop detailed assessment protocols including FGD and KII tools.

-           Implement assessment and independently manage concurrent field work.

-           Draft assessment report including recommendations for approaches and SBCC materials for nutrition-sensitive agriculture interventions.

-           Develop SBCC materials based on the assessment recommendations.

-           Pre-test each SBCC material.

-           Finalize SBCC materials.

Anticipated Key Deliverables with dates to be finalized

Deliverables will be reviewed and approved in writing by the A&T. All payments are contingent upon timely submission and approval by A&T of deliverables. The selected firm is expected to deliver the following anticipated lists of deliverables. Deliverables listed below may be modified by mutual agreement based on the assessment findings.

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Submission of proposals

The RFP is open to firms, organizations and consultants with team expertise. The proposal shall contain the following:

Proposed Team: Expertise and Experiences of Team Members

The provider is expected to identify the structure and composition of its team, which will be assigned to complete this scope of work concurrently; list the main components of the assignment, the key expert responsible and proposed technical and support staff along with their curriculum vitae (CVs).  The provider should highlight similar assignments completed by the proposed team members. At least one of the team members should be able to speak and write the local language of listed Southern Nations Nationalities Peoples (SNNP) and Amhara and well-versed with the culture. 

Team Composition and Tasks Assigned. Please provide the details using the table below

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NOTE:  FHI SOLUTIONS will not compensate the company for its preparation of response to this RFP nor is the issuing of this RFP a guarantee that FHI SOLUTIONS will award a contract. 

Anticipated Contractual Mechanisms

FHI anticipates issuing a firm fixed-price Purchase order. The purchase order will be issued in local currency (ETB) to the responsive offer that is selected as the highest scorer on a best value basis. Once an award is issued, it will include a schedule of fixed price payments based on timely completion and approval of deliverables in the scope of work.

Application Instructions and Deadline

Responses to this RFP should be submitted by email to the A&T office email address: <[email protected]> with cc: to Ms. Tika Jaishi-Neupane at email [email protected] no later than May 14, 2019 at 5 p.m. Addis Ababa, Ethiopia time. 

Any explanation desired by a prospective offeror regarding the meaning or interpretation of this solicitation must be requested in writing only.  Questions should be submitted via email to <[email protected]> with cc: to Ms. Tika Jaishi-Neupane at email <[email protected]> no later than May 07, 2019 by 5 p.m. Addis Ababa, Ethiopia time.

Withdrawal of Proposals

Proposals may be withdrawn by written notice, email or facsimile received at any time before award.

The solicitation can be accessed through the main procurement page at

False Statements in Offer

Offerors must provide full, accurate and complete information as required by this solicitation and its attachments.

Proposals become property of FHI SOLUTIONS.


•           FHI SOLUTIONS may cancel the solicitation and not make an award

•           FHI SOLUTIONS may reject any or all responses received

•           Issuance of a solicitation does not constitute an award commitment by FHI Solutions

•           FHI SOLUTIONS reserves the right to disqualify any offer based on offeror failure to follow solicitation instructions

•           FHI SOLUTIONS will not compensate offers for response to solicitation

•           FHI SOLUTIONS reserves the right to issue an award based on initial evaluation of offers without further discussion

•           FHI SOLUTIONS may choose to award only part of the activities in the solicitation, or

issue multiple awards based on the solicitation activities

•           FHI SOLUTIONS may request from short-listed offerors a second or third round of either oral presentation or written response to a more specific and detailed scope of work that is based on a general scope of work in the original RFP.

•           FHI SOLUTIONS has the right to rescind an RFP or rescind an award prior to the signing of a subcontract due to any unforeseen changes in the direction of FHI SOLUTIONS’s client, be it funding or programmatic.

•           FHI SOLUTIONS reserves the right to waive minor proposal deficiencies that can be

corrected prior to award determination to promote competition

•           FHI SOLUTIONS will be contacting offerors to confirm contact person, address and that bid was submitted for this solicitation.

END OF RFP******  

Alive & Thrive

Technical Proposal Submission Requirements

The technical proposal should have the following sections which will be rated independently.

A.        Capability and Experience Statements:

1.         Work plan outlining the steps of the preparatory and implementation process

2.         Draft protocols for field test and rapid assessment; examples of tools used for materials field test

3.         Brief background of the team members including related past experiences in working with the health and education sectors, and other community networks related to communication materials field test

4.         Three references including contact information of past clients for which similar work has been performed.

Annexes: Detailed CVs of the proposed team leader, sample of related previous work and letters of recommendation.

Timelines and level of Effort

B.         Budget: Content of the Financial Proposal

As part of the proposal, the provider is expected to provide a clear presentation of the budget required to undertake the project activities separately. The budget breakdown should include costs of field visits, printing, protocol development and all other cost related to the assignment. The budget breakdown should fulfil the following requirements:

•           All proposed budget must be submitted in local currency, Ethiopian Birr (ETB)

•           It must be developed and prepared in the excel sheet template provided by FHI with formulas included.

•           Detailed budget breakdown (daily fees of the personnel, duration to be spent by the personnel, and estimated costs for all activities proposed in the application with a unit cost and quantity included).

•           A detailed budget narrative should describe and justify the cost assumptions for each category and line item in the budget spreadsheet.  The budget should be broken down by labor costs (please identify personnel who will perform the work), include fringe benefit costs in accordance to your company’s compensation policies, travel costs, supplies, any other direct costs necessary to perform a category of work, and indirect costs. (Use attached budget template). In the cost proposal, please provide the best value and indicate how cost efficiencies are being obtained.

If included, indirect costs must be clearly stated including the basis on which they will be applied. Indirect costs are administrative expenses related to overall general operations and are shared among projects and/or functions. Examples include executive oversight, accounting, grants management, legal expenses, utilities, and facility maintenance. In so far as possible, identifiable (allocable) costs should be noted and justified in the proposal as direct costs, including those for dedicated ongoing project management, facilities and support.

            To the extent that indirect costs are applicable, they are subject to the following limits:

•           0% for government agencies and other private foundations.

•           up to 10% for U.S. universities and other academic institutions

•           Up to 15% for all other non-U.S. academic institutions and all private voluntary and non-government organizations, regardless of location, and for-profit organizations.

Indirect cost rates (and the limitations) apply both to the primary applicant organization and any sub-grantees and/or sub-contractors that are part of the proposal.

If the organization has lower indirect rates, the lower rates should be used.  Please include VAT and any applicable taxes into the cost proposal as FHI SOLUTIONS is not VAT or tax exempt.

C.         Contact Information:  The email address where Alive & Thrive may send a confirmation of receipt of your submission.


A&T Ethiopia 3.0 will assign a team composed of leadership and technical staff to evaluate the technical aspects of the proposals submitted by the applicants. This team will evaluate the bidding documents based on the criteria set below and reserves the right to drop a competitor that scores the least. Selection shall be based on the following weighted categories: